Eliane Garone

Video Intro for Why Canada’s Channel

ligarone — Sat, 22 Jun 2024 01:45:48 +0000

A custom motion identity project for the ‘Why Canada’ YouTube channel. I produced a dynamic intro sequence using client-provided footage and branding assets. The project focused on creating a welcoming and professional entry point for their content, ensuring the channel’s visual identity aligns with its mission of supporting and inspiring the immigrant community in Canada.

https://e4oizyvvzj2.exactdn.com/wp-content/uploads/2024/06/vinheta-whycanada.mp4

Floraison Shop

ligarone — Thu, 31 Mar 2022 03:19:17 +0000

Designed for a beauty start-up in Japan, this project centers on an innovative triangular seal that functions as both a logo and a brand stamp.

The choice of lavender symbolizes the brand’s commitment to self-care and vitality. I utilized a dual-typography approach to reflect the brand’s multicultural roots, pairing a hand-drawn script with a minimalist sans-serif.

The colour palette—soft lavenders and muted greens—was strategically selected to project femininity, growth, and the premium nature of the products.

Magazine Cavalheiro Moderno

ligarone — Sun, 07 Jul 2019 08:02:24 +0000

Project Overview

In a cross-functional collaboration with a journalism team, I led the editorial design for Cavalheiro Moderno, a lifestyle magazine tailored for the modern man.

My role was to translate diverse content—ranging from hard news to fashion and culture—into a cohesive, sophisticated visual narrative. I focused on a minimalist yet bold layout that prioritized readability and high-end aesthetics, ensuring the design complemented the insightful tone of the articles. The project was highly praised for its professional finish and strong editorial identity.

You can see the full magazine clicking here

Chevrolet Spark

ligarone — Fri, 11 Jan 2019 00:48:50 +0000

This magazine campaign was designed to break the passive reading habit by introducing an interactive element: a self-adhesive note that piqued curiosity and invited the audience to ‘play’ with the ad. Targeting the 30–40 demographic (Class B), the piece uses clever metaphors to position the Spark as the ultimate urban solution.

By depicting competing vehicles as ‘White Elephants’—a nod to high-maintenance, oversized burdens—the ad highlights the Spark’s compact efficiency. The copy reinforces its dominance in the ‘Concrete Jungle,’ focusing on its award-winning fuel economy and affordability without overwhelming the reader.

Magazine #PARTIU

ligarone — Fri, 11 Jan 2019 00:43:38 +0000

Created for the Rio 2016 Olympics, #PARTIU is a comprehensive lifestyle and tourism magazine designed to guide international visitors through Rio de Janeiro’s vibrant culture.

As the Lead Editorial Designer, I was responsible for the entire visual identity, grid systems, and image curation. My goal was to transform complex tourism data—from restaurant reviews to cultural hotspots—into an engaging, high-end print experience. The project was highly praised for its sophisticated layout and clear information hierarchy.

You can see the full magazine clicking here

Fair of products and services for seniors

ligarone — Fri, 11 Jan 2019 00:33:48 +0000

Developed for a specialized Senior Products Fair, this project involved the creation of ‘Porto Seguro Melhor Idade’ (Best Age), a dedicated insurance line tailored to the elderly. The service goes beyond traditional coverage, offering value-added benefits focused on safety, comfort, and leisure. I was responsible for the full visual identity and campaign collateral, ranging from magazine ads and event banners to branded merchandise and a promotional video which I scripted, filmed, and edited (Video produced for internal academic evaluation).

Integrated Communication – 3rd Sector

ligarone — Fri, 11 Jan 2019 00:25:07 +0000

Supporting the third sector through design, I led the visual communication for a series of health awareness events. The project required the rapid creation of educational handouts and event signage to assist in patient outreach and fundraising. A key component was the ‘Blue November’ campaign, where I designed flyers focused on prostate cancer prevention to help the NGO raise funds for their annual Christmas donation drive. By securing zero-cost printing for the client, we maximized the project’s philanthropic impact.

Packaging Design

ligarone — Fri, 11 Jan 2019 00:21:17 +0000

In collaboration with renowned graffiti artist Biel Siqueira, my team developed a limited-edition packaging series that bridges the gap between consumer goods and urban culture. I translated Siqueira’s vibrant street art into a functional high-fidelity layout, creating a product with high aesthetic value. The goal was to leverage the packaging as a lifestyle accessory, driving sales through collectibility and providing the boxes with a second life as multipurpose storage units.

USIMINAS

ligarone — Fri, 11 Jan 2019 00:15:13 +0000

The challenge for this project was to translate Usiminas’ core philosophy—’A universe of possibilities in every detail‘—into a compelling visual campaign. By adhering strictly to the brand’s Visual Identity Manual, I developed a series of print and Out-of-Home (OOH) pieces that highlight the omnipresence of steel. From home appliances to automotive and civil construction, the campaign reinforces the slogan: ‘You may not notice it, but we are present in every detail of your life‘, turning an industrial product into an essential part of the consumer’s daily experience.

Elastic Studio

ligarone — Fri, 30 Nov 2018 06:52:19 +0000

Designed to reflect the balance and precision of Pilates, this landing page provides a serene and intuitive user journey. I developed a custom WordPress solution that highlights the studio’s expertise and facilities.

The layout was carefully structured to showcase ‘what we do’ while making essential information, such as contact details and location, easily accessible for mobile and desktop users.