Objective: To reformulate the cigarette packaging of a previously chosen brand.
The proposal is the placement of urban art in box packaging of cigarettes, either by design or graphite, thus performing a repositioning of the brand, with the young people and the “tribes” of large urban centers.
The goal is to smokers and even non-smokers buy the boxes, because of the packaging, and can adapt them for other uses (purses, door-clips, door-jewelry, etc.), thus contributing to the increase in sales of products.
My team has partnered with the graffiti artist Biel Siqueira who sent us his art to use in designing the new cigarette packaging.