USIMINAS

The challenge for this project was to translate Usiminas’ core philosophy—’A universe of possibilities in every detail‘—into a compelling visual campaign. By adhering strictly to the brand’s Visual Identity Manual, I developed a series of print and Out-of-Home (OOH) pieces that highlight the omnipresence of steel. From home appliances to automotive and civil construction, the campaign reinforces the slogan: ‘You may not notice it, but we are present in every detail of your life‘, turning an industrial product into an essential part of the consumer’s daily experience.