Objective: To create pieces of external and printed media that maintain the concept of the Usiminas Visual Identity Manual.
Based on the idea of the brand: “Usiminas, in every detail a possible universe”, the various applications of steel (white line, vehicles, civil construction, etc.) were shown. To fix this idea, the slogan “You may not realize it, but we are present in every detail of your life”, so the public understands that Usiminas steel is present in almost everything, whether inside or outside the home.

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