Magazine Ad – Eliane Garone https://ligarone.com.br Fri, 20 Feb 2026 03:15:57 +0000 en-CA hourly 1 https://wordpress.org/?v=7.1 Chevrolet Spark https://ligarone.com.br/academic-projects/chevrolet-spark/ Fri, 11 Jan 2019 00:48:50 +0000 http://ligarone.com.br/?p=4821 Read More... from Chevrolet Spark

]]> This magazine campaign was designed to break the passive reading habit by introducing an interactive element: a self-adhesive note that piqued curiosity and invited the audience to ‘play’ with the ad. Targeting the 30–40 demographic (Class B), the piece uses clever metaphors to position the Spark as the ultimate urban solution.

By depicting competing vehicles as ‘White Elephants’—a nod to high-maintenance, oversized burdens—the ad highlights the Spark’s compact efficiency. The copy reinforces its dominance in the ‘Concrete Jungle,’ focusing on its award-winning fuel economy and affordability without overwhelming the reader.

Mockup Magazine Ad Spark
]]> Fair of products and services for seniors https://ligarone.com.br/academic-projects/fair-of-products-and-services-for-seniors/ Fri, 11 Jan 2019 00:33:48 +0000 http://ligarone.com.br/?p=4826 Read More... from Fair of products and services for seniors

]]> Developed for a specialized Senior Products Fair, this project involved the creation of ‘Porto Seguro Melhor Idade’ (Best Age), a dedicated insurance line tailored to the elderly. The service goes beyond traditional coverage, offering value-added benefits focused on safety, comfort, and leisure. I was responsible for the full visual identity and campaign collateral, ranging from magazine ads and event banners to branded merchandise and a promotional video which I scripted, filmed, and edited (Video produced for internal academic evaluation).

]]> USIMINAS https://ligarone.com.br/academic-projects/usiminas/ Fri, 11 Jan 2019 00:15:13 +0000 http://ligarone.com.br/?p=4800 Read More... from USIMINAS

]]> The challenge for this project was to translate Usiminas’ core philosophy—’A universe of possibilities in every detail‘—into a compelling visual campaign. By adhering strictly to the brand’s Visual Identity Manual, I developed a series of print and Out-of-Home (OOH) pieces that highlight the omnipresence of steel. From home appliances to automotive and civil construction, the campaign reinforces the slogan: ‘You may not notice it, but we are present in every detail of your life‘, turning an industrial product into an essential part of the consumer’s daily experience.

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