Print Design – Eliane Garone

Fair of products and services for seniors

ligarone — Fri, 11 Jan 2019 00:33:48 +0000

Developed for a specialized Senior Products Fair, this project involved the creation of ‘Porto Seguro Melhor Idade’ (Best Age), a dedicated insurance line tailored to the elderly. The service goes beyond traditional coverage, offering value-added benefits focused on safety, comfort, and leisure. I was responsible for the full visual identity and campaign collateral, ranging from magazine ads and event banners to branded merchandise and a promotional video which I scripted, filmed, and edited (Video produced for internal academic evaluation).

Integrated Communication – 3rd Sector

ligarone — Fri, 11 Jan 2019 00:25:07 +0000

Supporting the third sector through design, I led the visual communication for a series of health awareness events. The project required the rapid creation of educational handouts and event signage to assist in patient outreach and fundraising. A key component was the ‘Blue November’ campaign, where I designed flyers focused on prostate cancer prevention to help the NGO raise funds for their annual Christmas donation drive. By securing zero-cost printing for the client, we maximized the project’s philanthropic impact.

Packaging Design

ligarone — Fri, 11 Jan 2019 00:21:17 +0000

In collaboration with renowned graffiti artist Biel Siqueira, my team developed a limited-edition packaging series that bridges the gap between consumer goods and urban culture. I translated Siqueira’s vibrant street art into a functional high-fidelity layout, creating a product with high aesthetic value. The goal was to leverage the packaging as a lifestyle accessory, driving sales through collectibility and providing the boxes with a second life as multipurpose storage units.

USIMINAS

ligarone — Fri, 11 Jan 2019 00:15:13 +0000

The challenge for this project was to translate Usiminas’ core philosophy—’A universe of possibilities in every detail‘—into a compelling visual campaign. By adhering strictly to the brand’s Visual Identity Manual, I developed a series of print and Out-of-Home (OOH) pieces that highlight the omnipresence of steel. From home appliances to automotive and civil construction, the campaign reinforces the slogan: ‘You may not notice it, but we are present in every detail of your life‘, turning an industrial product into an essential part of the consumer’s daily experience.