https://ligarone.com.br Thu, 19 Feb 2026 07:40:56 +0000 en-CA hourly 1 https://wordpress.org/?v=7.1 https://ligarone.com.br/academic-projects/usiminas/ Fri, 11 Jan 2019 00:15:13 +0000 http://ligarone.com.br/?p=4800 Read More... from USIMINAS

]]> The challenge for this project was to translate Usiminas’ core philosophy—’A universe of possibilities in every detail‘—into a compelling visual campaign. By adhering strictly to the brand’s Visual Identity Manual, I developed a series of print and Out-of-Home (OOH) pieces that highlight the omnipresence of steel. From home appliances to automotive and civil construction, the campaign reinforces the slogan: ‘You may not notice it, but we are present in every detail of your life‘, turning an industrial product into an essential part of the consumer’s daily experience.

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