Designed for a beauty start-up in Japan, this project centers on an innovative triangular seal that functions as both a logo and a brand stamp.

The choice of lavender symbolizes the brand’s commitment to self-care and vitality. I utilized a dual-typography approach to reflect the brand’s multicultural roots, pairing a hand-drawn script with a minimalist sans-serif.

The colour palette—soft lavenders and muted greens—was strategically selected to project femininity, growth, and the premium nature of the products.