Objective: To reformulate the cigarette packaging of a previously chosen brand.

The proposal is the placement of urban art in box packaging of cigarettes, either by design or graphite, thus performing a repositioning of the brand, with the young people and the “tribes” of large urban centers.

The goal is to smokers and even non-smokers buy the boxes, because of the packaging, and can adapt them for other uses (purses, door-clips, door-jewelry, etc.), thus contributing to the increase in sales of products.